Partnerships through Formula Student.

Brand partnerships are part of HedgePX's work in motorsport. As a Negdims brand, we connect Chinese companies with university racing teams through international Formula Student / Formula SAE.

This programme brings company goals together with team needs around brand communication, talent connections and technical application. It can start with team support, one product or service, a professional exchange or a content plan, and can also span a full season.

Choose how to contribute

Companies can provide funding, products and services, or expertise. Professional resources might include content production, professional sharing, operational assistance or technical support.

Consumer and lifestyle brands, business service providers, technology companies and manufacturers can each find a starting point based on their objectives and a team's needs. Everyday products and services can support travel, collaboration and team life alongside more specialised engineering applications.

Combine the cooperation content

Basic sponsorship supports a team, project or season with agreed brand display opportunities. Brand and media collaboration records real people, product experiences and season stories. Technical collaboration focuses on product and material application, manufacturing support and engineering feedback.

These three areas can run independently or be combined. The company, team and HedgePX confirm the resources, scope, milestones and outputs for the proposed work.

Build relationships through exchange

Team conversations, professional sharing and season interaction help companies understand students' interests, practical experience and ways of working. Students can also discover a company's culture, products and career directions, giving both sides a basis for continued communication.

Leave useful results

HedgePX supports bilingual cross-border communication and project or season coordination. We help organise records of agreed brand placements and content, professional exchanges, product application and technical feedback.

Those records can support later brand communication, engineering discussion and the next collaboration. Content language, formats, channels and material usage scope are agreed in the proposal.

Explore the partnership programme, or start a conversation with a company goal, team need or idea for exchange.